Entradas sobre intangibles escritas por mejorvendedor. Bigleague stories and strategies for winning the mental gamein baseball and in life miller, geoff on. This book serves as a primer in the valuation of digital intangibles that represent a trendy immaterial asset, tackles a frontier topic with an original methodology. So many things have changed since the art of selling intangibles first appeared in the 80s and became an industry classic.
Putting knowledge to work in the 21stcentury organization 97803380747. International financial reporting standards red book, 120. For assets that already generate a portion of the earnings and the cash. Bigleague stories and strategies for winning the mental game. In a paper with paul zarowin, he presents evidence that earnings at u.
Pergamino y lomo en piel, con hierros y dorados en lomo. An ebook reader can be a software application for use on a computer such as microsofts free reader application. This book is the first comprehensive, scientifically based study of the nature and impact of intangibles. The valuation of digital intangibles technology, marketing and. The new art of selling intangibles by leroy gross, donald. Because the concept of an intangible is nonphysical, it is a matter of quality rather than quantity. Great book for insurance sales, but can be applied for any salesman. Intangibles del producto by christian castaneda on prezi. Even when we are not double counting, there is a danger with using subjective rules of thumb to estimate the value of uncounted assets. Aswath damodaran 6 dangers of adhoc approaches double counting. The art of selling intangibles, new edition by leroy gross. Rise of intangible economy haskel, jonathan, westlake, stian isbn. In simple terms, this means that an intangible must be assessed rather than measured. The intangibles are a cluster of nonphysical attributes, traits, and habits.